for some reason, my mind just keeps going back to the coffee bin. (i promise you i haven't been addling my mind with caffeine all day. i've only had one cup of coffee, during my 5:45pm break.)
i just wondered why coffee shops are getting so popular these days. when you think about it, coffee products have been around forever and many food establishments have been serving them for centuries -- and yet coffeehouses continue to proliferate all over the metro lately and people just keep on showing up! i don't think it's the food because, inflated prices aside, you can easily find better-tasting cuisine elsewhere.
but i digress...
here are a few perks that that might explain why people like you and me are hooked on coffee shops.
1. coffee -- subjective. to each, his own. and it also depends on which coffee product you like
2. endless supply of napkins, sugar, milk, etc. -- you may laugh, but i'm comfortable with the idea that i can grab as many napkins as i need or pour as many sachets of sugar (into my coffee) as i like without hassling somebody (waiter/server) else about them.
3. plug-in outlets -- they're heaven-sent for folks (like me) who can't seem to function fully without lugging about 15 lbs of electronic gadgets along with them. special mention: Starbucks, Alabang Town Center. Aside from being large, it has many convenience outlets that are strategically placed all over the place. which means that you can just plunk your stuff anywhere you like because there's always some outlet within reach.
4. location -- one of the best reasons to park your buns in a cafe is because of its convenient location: usually in street corners, and proximity to malls, parking areas, offices, theaters, etc.
5. ambience -- well-lighted, well-maintained, casual, and it's usually open til early morning -- a boon for night owls like me.
6. promos -- not too many of course, but Starbucks's annual planner always attracts its share of customers. i have a friend who faithfully collects stickers just so she could get at least 2 of those coveted planners every year. i can never keep track of my own 'stickers' so i usually end up buying one from e-Bay (thanks to her help).
i'm sure there are a lot more compelling reasons, depending on your viewpoint, why people keep going back to coffee shops. maybe you can add your two cents to this list. cheers!
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